"She'd spent her first months at her new job defining her new UX process. They'd hired her to increase the organization's UX maturity, so she did that."
"Now that she's told them what they need to do, they're not doing it. If you convinced everyone to follow your process perfectly, what would be different, say, three years from now?"
"I assume the UX would be better because our teams would work together more efficiently... the UX, development, and product teams would work effectively together."
"None of my follow-up prompts could get her to focus on how her products and services would improve the lives of her company's customers and users."
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