"Increasingly, a generative AI agent's unique personality and response style are impacting UX almost as much as the computational power of its algorithms. For example, when OpenAI's GPT-5 was launched, it drew some criticism for its lack of "personality" and bland, overly formal response style. Some users downgraded to an earlier model, preferring less power but a more personal experience."
"With this context in mind, let's talk about how prompt design is fast-evolving into a differentiated but complementary role to prompt engineering. In this post, we'll evaluate important factors to consider while designing AI agent personalities and how to keep these factors in mind through a simple step-by-step guide in developing a prompt. Finally, we look at tips and best practices to keep in mind while designing AI personalities and some examples of implementation."
The generative AI app market is maturing, with many products entering fourth or fifth generations and users developing more educated, sophisticated expectations. Agent personality and response style increasingly influence user experience nearly as much as algorithmic capability. Users have reacted negatively to overly formal, bland agent voices, sometimes choosing earlier models for more personable interactions. Consumer brands are embedding agents into web and digital experiences, shifting voice from one-way, house-style copy toward interactive features. Prompt design is evolving into a differentiated yet complementary role to prompt engineering, requiring UX practitioners, including conversation designers and general UX designers, to craft appropriate agent tones.
Read at LogRocket Blog
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