The article explores how Niantic leverages players' emotional connections to Pokémon in Pokémon Go to enhance engagement. Through a combination of nostalgia, attachment, and FOMO (fear of missing out), Niantic creates a compelling cycle of gain and loss, making the game deeply addictive despite its design flaws. Players’ long-standing relationships with their Pokémon and the limited-time offers encourage a compulsive chase for rewards, effectively manipulating emotional investments to maintain user retention and activity in the game.
Niantic, the developer of Pokémon Go, harnesses the emotional attachments players form with Pokémon to create an addictive experience driven by cycles of gain and loss.
The emotional bonds that players develop with their Pokémon allow Niantic to exploit these attachments and create an ecosystem focused on scarcity and FOMO.
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