"Showing an image of four competing smartphones of the day, Jobs said, 'What's wrong with their user interfaces? Well, the problem with them is really sort of in the bottom 40 [percent] there. ...They all have these keyboards that are there whether you need them or not to be there..."
"Often, we think of IA in the context of a major project such as a website design or redesign. That is, a big one-off lift towards sound information structures. It's like a constitutional convention: a rare event that requires great focus and alignment. But what happens after launch?..."
"Sometime between 2010 and now, however, the libertarian of the American imagination changed. Our new avatar for laissez-faire economics and 'leave me alone-ism' is more likely an aspiring entrepreneur who rails against wokeness in forums and group chats..."
"Org priorities are never flat and equally distributed across the entire projects spectrum - understand the truly important items and focus your time & energy on them disproportionately..."
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