Content Designers and UX writers can make great impact on the product with their skills when focusing on microcopy and projects that highlight their craft.
The job is fundamentally different from a designer's job, and greater impact is achieved when Content Designers embrace their supportive design function.
Companies prioritively appreciate the copy that makes it into the product, as it’s this validated end-result that leads to recognition and larger project involvement.
The focus should be on where Content Designers can truly excel, such as with microcopy, rather than an expanded role that dilutes their impact.
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