To make a real impact, we need to move past just making screens look beautiful or creating delightful interactions...connecting our design work to the company's larger business goals.
Understanding the market is crucial. It's about knowing our customers, keeping an eye on the competition, and staying on top of industry trends.
We're designing for people, not just pixels, so digging into user problems and motivations makes our work way more impactful.
Knowing what our competitors are doing - where they excel and where they fall short - opens up opportunities for innovative design solutions.
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