"Generative AI models can be used in the design process via prompts and other multimodal inputs. Software companies like Adobe, Figma, and Canva have also added features to make AI more central to their products. Meanwhile, newer design startups believe that to accommodate AI and test the capabilities of different models, you need new workflows and a different interface. To address these evolving needs, Flora lets customers use image, text, or video to create media assets, including images and video."
"Users can then branch out from any node to create a new version of the concept or creative they are trying to make. For instance, if someone wants to create a marketing video, they can provide reference images and text prompts to create a concept. They can then add different prompts to make different videos in contrasting styles to see which one is better."
Flora has been adopted by designers at Alibaba, Brex, creative agency Pentagram, and entertainment company Lionsgate. The startup raised 42 million dollars in a Series A led by Redpoint Ventures. The platform accepts image, text, and video inputs to generate media assets and supports prompt-based modifications that create nodes with multiple iterations. Generated versions are mapped on a canvas to provide a tractable creation flow. Users can branch from any node to produce alternative concepts or styles, enabling side-by-side comparisons for projects like marketing videos. Founder Weber Wong developed Flora from an NYU ITP course and launched an alpha in 2024.
Read at TechCrunch
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