The article discusses the importance of measuring success in product design using OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). OKRs help teams set ambitious objectives and measurable outcomes over specific periods, while KPIs monitor the ongoing performance and health of a product. The choice between OKRs and KPIs depends on design goals; for instance, to enhance usability, one would focus on task success rates, while improving engagement would lean towards measuring retention rates. Aligning these metrics with business objectives is crucial for making meaningful improvements.
Objectives and Key Results (OKRs) provide a framework for ambitious goal-setting, while Key Performance Indicators (KPIs) track ongoing performance and effectiveness of products.
When deciding on metrics, align them with design goals, such as improving usability or engagement, and connect them to business objectives.
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