Content's true value lies not just in page views and shares; we must explore deeper metrics to fully assess performance and impact.
Relying solely on surface-level metrics like page views can be misleading. They fail to capture the real engagement and context crucial for assessing content effectiveness.
While shares can indicate popularity, one share from a relevant influencer may provide more value than numerous shares from less engaged users.
Ignoring conversion metrics can prevent us from truly understanding the effectiveness of our content in achieving key business objectives like lead generation.
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