Creating a product vision is essential for product designers; it uniquely captures user experiences, focusing on innovative solutions that address significant user problems.
Many designers tend to follow Product Managers without question, failing to develop forward-thinking visions that can elevate their roles to leadership positions.
Embracing adversity allows designers to transform problems into opportunities, which is where the creative process begins for innovative design solutions.
Engaging deeply with customer issues enables designers to own user research, ensuring that they understand every problem, big and small, which increases their impact.
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