Lumio, formerly known as nudgg, is an innovative startup focused on creating a portfolio management and comparison tool to simplify finance tracking for users. The team, led by project and UX lead Chaymae, includes various cross-functional roles, emphasizing strong collaboration to develop the brand and overall concept. Lumio's distinctive feature is its educational approach, enabling users to grasp complex financial terms easily. The platform is expected to evolve by integrating an open banking API, particularly regarding energy provider comparisons, still in development stages.
Introducing Design Studios was a wonderful experience, where clients actively participated, which was enriching for both the team and their perspectives.
The unique selling proposition of Lumio is its educational aspect, offering users simple explanations of complex financial concepts to enhance understanding.
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