Leader Spotlight: Tailoring products by industry and market, with Orly Stern Izhaki - LogRocket Blog
Briefly

Orly talks about how expanding products globally requires adjusting components of the user journey - even for things as small as an address field - based on the market, region, or culture.
Orly discusses the differences between being a PM for B2B versus B2C products, emphasizing the importance of B2C product teams talking extensively with customers.
Orly shares examples of globalization strategies from her previous roles, like redesigning the entire pricing page for different markets, showcasing the significance of adapting products for diverse audiences.
Read at LogRocket Blog
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