Anne Baskakova is a digital health leader who specializes in aligning health tech strategies with business needs. With a diverse background that includes public relations for leading tech companies, she transitioned into the healthcare sector, overcoming challenges like imposter syndrome. Her impressive career spans over 15 years, including roles at major health organizations. In an insightful conversation, she shares her journey into tech, the significance of empathy in healthcare solutions, the balancing act of innovation with compliance, and her mission to empower women in the industry.
Breaking into tech, I faced the notorious imposter syndrome. My PR roots at AMD taught me it wasn’t so intimidating, especially after exceeding goals in healthcare.
Empathy is crucial in creating healthcare solutions. Balancing innovation and compliance is challenging but essential for engaging health consumers effectively in the digital space.
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