Leader Spotlight: Creating a loyalty machine, with Rachna Sethi - LogRocket Blog
Briefly

At Ford Credit, we have three major users: consumers, commercial customers, and dealerships. I'm responsible for digital experiences for all three groups and the platform these experiences are built on.
The mission of Ford Credit is to be a loyalty machine and the reason customers choose Ford. Our focus is on building loyalty among customers by enhancing their monthly interactions.
Read at LogRocket Blog
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