Value in product development is not determined by output metrics like Figma files or closed Jira tickets. It hinges on the ability to identify and solve the right problems that benefit both users and the business. Effective product professionals focus on two core phases: recognizing critical problems to address and resolving those issues, often in collaboration with others. Understanding how one's work aligns with the perception of value by management is crucial for success in product roles.
The real value as a product professional isn't measured in Figma files delivered or Jira tickets closed. It's about your ability to help the organization solve the right problems for users and the business.
Every product role boils down to problem-solving in two phases: Identifying the right problems to solve and actually solving them, whether alone or cross-functionally.
After seven years managing product teams, I've discovered something fundamental: your work needs to align with how your boss perceives value in product development.
Many junior designers and PMs focus on deliverables instead of understanding the underlying value they bring through effective problem identification and resolution.
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