In the 100 years since the term graphic design was first coined, designers have explored various titles like visual communicators, information architects, brand designers, and more.
The prominence of 'strategist' in branding agencies reflects a shift where strategy takes precedence over design, adding value and ensuring well-researched concepts.
The integration of strategy in design signifies a more significant change beyond rebranding, empowering design to shape both the container and content in a cultural and business context.
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