Many business software users must navigate CRM or project management tools as part of their jobs, often resulting in reluctance. However, incorporating delightful elements can make these necessary tools more engaging. As emphasized by Slack's design team, successful product design prioritizes user value, leading to greater usage and receptiveness. The article outlines five practical tactics for B2B products to enhance user experience, illustrating how a delightful approach can turn mandatory chores into enjoyable and productive tasks, ultimately converting reluctant users into loyal fans.
Delight comes from doing less, better.
A truly well-designed product is a win-win situation for both the customer and your business.
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