iris ceramica group launches its first fragrance at clerkenwell design week 2026

Iris Ceramica Group introduces its first fragrance in collaboration with Campomarzio70, a Rome-based supplier for artistic perfumery. The fragrance extends the brand’s material language into scent by centering on the iris flower. Iris aromas unfold through shifting notes that reflect transformation, layering, and time, triggering memory and perception. During Clerkenwell Design Week 2026 in London, the brand transforms its showroom into a multi-layered activation with immersive workshops. Visitors experience the fragrance through four olfactory stations paired with curated colors, textures, and tactile elements. The experience is enhanced by visual contributions from Lorenza Liguori, while the Reloaded project with Diesel Living adds a pop-up window display in the ICG Gallery.

"Developed with Campomarzio70, a Rome-based supplier for artistic perfumery, the Iris Ceramica Group Fragrance represents the brand's extension into scent, translating physical material into sensory perception. The fragrance centers around the iris flower, whose aromas unfold through shifting notes that echo the processes of transformation, layering, and time."

"During Clerkenwell Design Week 2026, Iris Ceramica Group hosts a series of immersive workshops that invite visitors to experience the fragrance through four olfactory stations, where senses interplay with a curated palette of colors, textures, and tactile elements. This initiative shapes an all-encompassing journey, triggering memory, playing with perception and transforming imagery within a fluid atmosphere enhanced by the visual contributions of Lorenza Liguori."

"Meanwhile the Reloaded project, in collaboration with Diesel Living, comes to life transforming the ICG Gallery through a striking pop-up window display. In between tactile and sensorial experiences, Iris Ceramica Group's multi-layered activation sets an encounter that shows how different senses can inhabit a space."

"Iris Ceramica Group Fragrance centers around the iris flower, triggering memory and perception. The fragrance represents the brand's extension into scent, translating physical material into sensory perception."

Read at designboom | architecture & design magazine