In 2025, UX design is undergoing a transformation driven by Augmented Reality (AR) and Virtual Reality (VR), revolutionizing user interaction. These technologies create innovative experiences such as trying on clothes virtually or exploring new destinations without leaving home. Initially skeptical, many industry professionals now recognize the growing importance of AR and VR, with projections indicating a dramatic rise in market value from $30 billion in 2022 to over $520 billion by 2031, emphasizing the significant shift in how users will engage with digital content.
The global AR and VR market is set to explode from $30 billion in 2022 to over $520 billion by 2031.
AR and VR are creating entirely new experiences that enhance user interactions, blurring the line between physical and digital realms.
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