How we used the Design System Attributes Framework to set our mission, vision, and principles

In the realm of product development, you won't go far without shared ambition. It is the fuel that keeps the engine running, the momentum that keeps the body moving, and the dexterity that keeps the mind focused on the way ahead.

When I recently joined a design system team, the product (and the team) lacked a proper long-term vision. The original mission was simply to create 'a multibrand design system for our marketplaces across web and mobile.' Approximately one year after that mission was defined, it had already been achieved. So what now?

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