A design brief is a written project management document that lays the design thinking for a design project with the outlined goals, project scope, and approach for the request. It serves as a guiding light, identifying project specifics—timelines, products, and budgets—so designers can execute tasks effectively.
The key to writing a highly effective design brief is to be both clear and concise. This can be challenging, especially when dealing with complex tasks or multiple non-negotiable project requirements.
Whether you're part of a design agency or commissioning a company project, having a standardized design brief can greatly enhance communication and alignment among all parties involved, leading to a more successful design outcome.
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