"Officially launching in March 2022, Runna reached 7,000 paying subscribers a year later and has since helped millions of runners complete their first race. In April 2025, Runna was acquired by Stava for an unknown amount. Though estimates are around £150 million, based on a 30X return to early crowdfunding investors, who invested when it was valued at £5 million (30 X £5M = £150M)."
"That's when I decided to see what all the hype was about. The acquisition caught my eye, and so did the fact that my friends had just signed me up for a half-marathon 🫠 As a Strava paying subscriber, I got the email about a Strava × Runna bundle, it made sense to give it a go. And this is that story: my journey through Runna's incredible onboarding."
Nearly one billion runs were recorded on Strava in 2024, and running was the fastest-growing sport globally as Gen Z turned to running for community and connection. Runna launched in March 2022, gained 7,000 paying subscribers within a year, amassed millions of users, 48,000+ App Store ratings at 4.9 stars, and a Reddit community around 47,000 members. Runna helped millions complete their first race. In April 2025 Runna was acquired by Strava for an estimated £150 million, reflecting a roughly 30x return to early crowdfunding investors. Runna's onboarding emphasizes clarity, simplicity, and belief-building for new runners.
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