User retention is a critical metric for any digital product because it directly reflects the success of your efforts in designing a great user experience and creating happy customers.
High-performing UX teams are empowered by data. The best UX teams have data at their fingertips to own metrics like user retention.
User retention is a measure of how many users retain your product over time, reflecting the company's ability to keep users engaged and using its services.
User retention contributes to long-term success and sustainability, making it an important focus for UX designers to ensure happy customers.
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