The notion that working code equates to value is misleading; focusing solely on delivery metrics can overshadow the importance of user experience and design processes.
When design and user research are viewed as impediments to delivery, organizations risk missing out on orders-of-magnitude improvements in both product quality and the overall product practice.
Process is essential for product managers to create successful products; it shapes the transformation from ideas to well-defined roadmaps and informs continuous user collaboration.
To truly deliver value, product managers must align with UX principles, moving beyond reactive coding to embrace a holistic approach that prioritizes the user experience.
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