Buyer persona interviews, when timed correctly, are key to extracting valuable insights for product development, validating hypotheses about your target audience.
The right interview length is crucial; too short misses insights while too long lowers quality and increases costs, necessitating a careful balance.
Exploratory interviews demand more time for broader context understanding versus validation interviews that confirm existing assumptions, highlighting the need for appropriate scheduling.
B2B interviews typically take longer due to product complexity, requiring a deeper exploration of use cases compared to the simpler B2C interview scenarios.
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