Consumer mobile is a hard industry: high customer acquisition costs due to competition, retention challenges, niche addressable markets and many more obstacles.
Ladder has built engagement levers similar to social apps, but instead of selling your attention to advertisers, they're genuinely helping you by keeping you excited to work out.
For fitness apps, the Aha! Moment happens once they complete one workout (or more) - that's when the app's dynamics become clearer.
Collection
[
|
...
]