Don Norman's concept of emotional design explores how users emotionally engage with products on three levels: visceral, behavioral, and reflective. Visceral design triggers immediate emotional responses through visually appealing elements, such as those in Duolingo’s vibrant interface that attracts users. Behavioral design focuses on usability, emphasizing ease and functionality which fosters positive feelings, as seen with Duolingo's tracking features that boost user motivation. Reflective design involves deeper connections and personalized experiences, solidifying long-term user relationships with products based on emotional resonance and satisfaction.
"Human emotion and design interact on three levels: visceral, behavioural, and reflective, each reflecting distinct ways that consumers view and relate to objects."
"Vibrant colours and engaging animations provoke immediate responses, creating positive first impressions that stimulate user interest and excitement."
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