Johnnie Walker has unveiled the lightest glass whisky bottle ever made at the London Design Festival, weighing just 180 grams after five years of development.
The production of the new lightweight bottle includes a limited edition blend of spirits from prestigious distilleries and will be priced at £1,000 for just 888 bottles.
Expressing a commitment to sustainability, Diageo is making the design’s patent available royalty-free, encouraging innovation in packaging across its extensive product range.
This innovation balances the challenge of weight and strength in glass bottles while also addressing environmental impacts related to transportation and material choices.
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