How Companies Can Use AI to Better Serve Deaf and Hard of Hearing Customers
Briefly

The ADA has expanded the required use of sign language interpreters, mandated closed captioning on television, and has compelled access to telecommunications systems. Its prescient call remains relevant as a guiding force.
Leaders can lean on the vision and spirit of the ADA to create more inclusive customer service programs in this era of AI, ensuring accessibility for deaf and hard of hearing individuals.
Companies should design customer experiences to be inclusive from the start, repurpose efficiency gains from automation to support complex needs, and involve individuals with disabilities in AI application development.
Socially responsible practices should be highlighted in marketing and customer communications, as offering multiple channels of communication can greatly enhance accessibility for deaf and hard of hearing individuals.
Read at Harvard Business Review
[
|
]