Jobs-to-be-done templates are strategic frameworks that help entrepreneurs, product managers, and marketing teams understand why customers purchase a product. They capture and define specific customer needs through interviews and market research.
From a product management POV, a jobs-to-be-done template is a critical tool in the product development process that clarifies customer needs and goals, helping you create a product that achieves product-market fit.
A good JTBD framework template includes clear JTBD statements that describe what the customer is trying to accomplish, contextual information about the job, and the functional aspects that address tangible customer benefits.
Collection
[
|
...
]