Framing UX as an ROI, not a cost
Briefly

We've worked with more than 10 clients in the last 18 months at ZeroToDesign.I've spoken to more than 100 founders in that time period as well, through a combination of sales calls, networking events, and online content.The classic inbound we get is:

I have this product and I need someone to design 'X' for it

There is a formulated idea in their head, and they need someone to bring it to life.
Read at Medium
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