Globally, Figma has created a 'love brand,' particularly among younger designers and those who focus primarily on UI design. Its savvy community engagement, strong brand equity, and initially user-friendly approaches made it easy to forget that, at the end of the day, Figma is still a business. And businesses need to grow, especially when they've raised a significant amount of venture capital and are operating in a post-zero interest rate era. This is where, it seems, the current friction begins.
We are allowing tech to colonise every single facet of our lives. This hyper-digital life takes us further away from ourselves and the embodied experience. To create environments in which humans can truly thrive, we need to be guided by different principles than just comfort and ease.
The sheer number of tools and toys that have been replaced by an app on my phone is mind blowing. Pen, paper, calculator, notebook, novel, telephone, wall clock, wallet, credit cards, photos, maps, video games. Sure, it's convenient, cost-efficient, and space-saving, but it's thrown me into a serious case of texture withdrawal.
Covers of popular songs were being inserted into large, publicly available playlists, hidden among dozens of other covers by real artists while racking up millions of listens and getting paid.
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