Features shouldn't feel like features. This isn't just wordplay. This is a fundamental shift in how you should think about building products that separate truly great products from feature-rich but painful-to-use tools.
The best products don't feel like collections of features to be learned - they feel like natural extensions of each user's workflow. By shifting from feature-centric to experience-driven design, you remove friction from your users' lives.
When you build features, you're asking users to learn your product. When you craft experiences, you're adapting your product to how users already work.
It's about how naturally those capabilities fit into the way you work. The difference between intuitive tools and overwhelming ones isn't the capabilities themselves, but their integration into user workflows.
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