Features shouldn't feel like features. This isn't just wordplay. This is a fundamental shift in how you should think about building products.
When you build features, you're asking users to learn your product. When you craft experiences, you're adapting your product to how users already work.
The best products don't feel like collections of features to be learned - they feel like natural extensions of each user's workflow.
By shifting from feature-centric to experience-driven design, you stop adding complexity to your product and start removing friction from your users' lives.
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