The article introduces the concept of "failing early" in design, highlighting its importance for user satisfaction. This principle suggests that businesses should promptly communicate when they cannot fulfill customer requests, thereby minimizing frustration. Unlike the "fail fast" method in startups, failing early focuses on user experience and visibility of system status. Providing quick feedback helps build trust and prevents users from feeling trapped in the sunk cost fallacy when they are faced with unavailable options. An illustrative scenario of a poor dining experience further underscores this principle's value.
I've taken to calling it "failing early" because I keep seeing it pop up everywhere.
It's better to let the customer know at the earliest possible time that they can't get what they want.
Failing early is an extension of the UX heuristic visibility of system status, which advises us to "present feedback to the user as quickly as possible".
After another 20 minutes of waiting, the iced tea and beef brisket arrives but the se...
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