EX FIGURA's Soft Land project at Milan Design Week 2025 redefines discarded paper's role by transforming it into an interactive seating structure. Despite an increase in global paper consumption, the project challenges the belief that paper is obsolete. By utilizing 2.4 tons of salvaged materials, Soft Land invites communal interaction while showcasing the potential of waste in sustainable design. This innovative installation encourages users to engage with their environment differently, emphasizing the importance of rethinking waste as a valuable resource.
Soft Land by EX FIGURA transforms discarded paper into an interactive seating installation, challenging perceptions of waste and redefining the role of paper in design.
With global paper consumption surging by 400% over five decades, Soft Land presents a crucial exploration of paper's relevance, turning waste into a dynamic communal space.
The installation features 50 modular pillows made from 2.4 tons of salvaged paper and promotes engagement, showcasing how obsolescence can be challenged through sustainable design.
Soft Land is not just furniture; it’s a statement that invites tactile exploration and human connection, proving discarded materials can enrich our built environments.
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