The Moscow-based design agency ESH is rebranding Utopia, an international orchestra led by conductor Teodor Currentzis. Their design integrates an immersive user experience reflecting the journey of music and a custom typeface rooted in esoteric symbolism. Alina Kotlyachkova, ESH's programme manager, emphasizes that their website not only conveys the brand's essence but also invites users into an exclusive experience that parallels Currentzis' musical performances, pushing creative boundaries in typography and digital interface design.
We deliberately designed the website as a space with its own internal logic - one that doesn't follow everyday user patterns but instead reflects the character of the brand itself.
When we design a custom typeface, we imagine that the project speaks its own language, and the type is how that language looks when written.
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