""I've always been fascinated by the underlying mechanics of how people adopt new tools," Eric says. "My goal isn't just to observe behavior, but to decode the specific sequences that lead to a successful product launch.""
""AI should amplify what people can do," he explains. "It's about making work more human, not less.""
""History and the social sciences give me a unique approach to UX research," Eric notes. "I believe that even the most complex outcomes - say, for example: building a novel innovation, or driving viral adoption of a product - can be broken down into foundational processes that can be replicated.""
Eric Morrison is a User Experience Research Lead with over thirteen years of experience guiding research for companies including Google, TikTok, and Disney. He focuses on grounding ambitious AI tools in clear understandings of human needs so that AI enhances creativity and collaboration rather than replacing human effort. Eric uses history and social science training to analyze structural forces and decompose complex outcomes into foundational, repeatable processes. He operationalizes research into practice by decoding sequences that lead to adoption and successful product launches and by embedding human-centered methods into product ecosystems and workplace AI strategies.
Read at Business Matters
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