Duolingo's Head of UX, Mig Reyes, announced a shift from the term UX design to PX design to emphasize their product-led approach. The term Product Experience (PX) signifies a focus on product-first design roles such as Product Designers, Writers, and Researchers. While some designers applaud the move for its fresh identity and alignment with business goals, others critique it as mere marketing. This shift reflects a broader trend of evolving design terminology, questioning conventional notions of UX since its conceptualization by Don Norman in 1993.
"We gave the umbrella name 'UX' a shot. It never stuck. It didn't feel like us. It felt... antiquated."
This isn't the first rebrand of UX that we're witnessing. In 1993, the father of UX - Don Norman coined the term UX design, encompassing various design aspects.
Collection
[
|
...
]