Duolingo's Head of UX, Mig Reyes, announced a major shift from UX design to Product Experience (PX) design, reflecting the company's product-led focus. This change aims to better represent their roles as Product Designers, Writers, and Researchers. While some praise the move as innovative, others view it as mere marketing. The shift signals a trend in design titles adapting to reflect current industry practices. Historically, terms like UX and Developer Experience have evolved, showcasing ongoing changes in the design landscape and the emphasis on functionality over traditional labels.
We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.
This does show how companies are taking design titles more lightly and want to focus on the functions and skills that designers have.
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