As designers selling our services, we put so much emphasis on the fact that we're problem solvers that can solve systemic problems. We can do more than make things look pretty. We understand business, and we can talk strategy.
"Are we solving the right problem?" Often, the answer will be: "Of course we are. Us adults have thought about this and we know what needs doing. Now go and build it for us. And make it pretty."
So off we go to run workshops, create hypotheses and research plans. We create How Might We statements and test prototypes. It's messy and chaotic and although the unknown scares the heck out of us we feel so good about uncovering the untold truths about
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