Gen Z, born between 1995 and 2010, is highly diverse and values inclusivity and accessibility, showing a willingness to adapt behaviors for important causes.
Unlike previous generations, for some in Gen Z, YouTube has become the primary search engine, indicating a shift in media consumption habits.
This generation, often mischaracterized as slow and passive, is actually proactive, standing for their beliefs, especially concerning fairness and purpose.
Designing for Gen Z requires understanding their unique preferences and behaviors, which often contradict traditional UX design advice.
Collection
[
|
...
]