Design for the nose
Briefly

Design for the nose
"User experience (UX for short) is often reduced to mobile and desktop screens, which I find incredibly dull. User experience did not begin with screens. As Jakob Nielsen often says (is it still ok to quote him?), UX had primitive beginnings, such as the project at Bell Labs in the 1950s, where a team designed the push-button telephone keyboard. Screens are just one classroom."
"Sometimes we need to step outside that classroom: to breathe fresh air, run around, and learn about UX through other things. Art, fiction, or even moka pots - simple stuff around us can teach: Design (how to build the thing) and User experience (how to use the thing) People don't experience products only through screens. They experience them through their bodies, context, and memory. Perfume, for example, is an amazing subject for studying human behavior."
User experience is frequently limited to mobile and desktop screens, but its origins predate screens, including 1950s Bell Labs work on the push-button telephone keyboard. Screens represent only one learning environment; stepping outside that environment enables learning through physical contexts and everyday objects. Art, fiction, and household items such as moka pots can illustrate both product design and user experience. People encounter products through bodily senses, situational context, and memory rather than screens alone. Perfume serves as a strong example for studying human behavior, with raw scent materials and personal collections revealing complex sensory interactions.
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