Death of the persona
Briefly

'Superficial Data' highlights how traditional personas often rely on basic demographic information, failing to delve into deeper insights into user motivations and behaviors.
'Overemphasis on Details' addresses the issues when designers fixate on minor aspects of personas, which can lead to discrepancies between design decisions and actual user needs.
'Lack of Real Data' points out that personas frequently are built on assumptions or fictional elements, lacking the solid grounding and insights that real user data provides.
'Absence of Scenarios' indicates that without scenarios, personas can become ineffective because they miss the contextual foundation necessary for guiding design choices.
Read at Medium
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