The person-oriented approach focuses on understanding users as whole entities, considering relationships among multiple factors, which leads to richer insights and better personas.
Conducting surveys through a person-oriented lens enables UX researchers to gather qualitative insights about behavior that the variable-oriented method tends to overlook.
By comparing these two approaches, we see that the person-oriented method can help identify hidden patterns in users' habits, thus making data more actionable.
In creating data-driven personas, it's vital to recognize the complexity within user behaviors, which the person-oriented approach effectively captures, as opposed to simplistic averages.
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