Branding a product devoid of a purpose statement will be futile. To ensure users love your product and you benefit from word-of-mouth marketing, you need to develop a purpose that drives your product development forward.
To understand the competitive landscape and spot opportunities or threats to define your product positioning, explore all of the key aspects of competitors.
Conducting rigorous competitor analysis will provide valuable perspective on crafting a B2C tech product branding strategy, helping to revitalize your marketing.
Tools like the BCG Growth Matrix will help you evaluate competitors' market shares and growth rates, showcasing how their branding contributed to their success.
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