Pushing out features into customers' hands doesn't guarantee value creation. It's not about how fast you can ship new features; it's about how fast you can learn.
Pilot testing is a method for evaluating products or features with a controlled, selectively chosen group of users to uncover challenges and opportunities.
With pilot testing, product teams can quickly iterate the product until the control group receives the maximum benefit and gather qualitative feedback.
The two testing techniques - pilot testing and beta testing - complement each other, making it normal to start with a pilot before moving to beta.
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