Define Your Ideal Customer: Be laser-focused. Don't just say 'small businesses' - be specific, like targeting 'independent bookstores with 5-15 employees in urban areas.' Knowing exactly who you serve leads to better product decisions.
Start with One Market: Master one market segment before moving on. It's better to dominate one niche than to spread yourself thin across several. Be a big fish in a small pond first.
Embrace the Power of 'No': Not every idea fits your strategy, and that's okay. Learn to say no to ideas that don't align with your core mission.
Regularly Review Your Strategy: Keep your team aligned by conducting quarterly reviews. Ensure you're still serving your ideal customers and not drifting into new territories without a plan.
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