BIGFACE coffee, founded by NBA star Jimmy Butler, distinguishes itself in the competitive specialty coffee market through innovative packaging developed in collaboration with Zenpack and Brandmonger. The aim was to create luxury beverage packaging that feels 'impossible,' combining aesthetic appeal with functional integrity. Technical challenges included maintaining raised embossed logos while ensuring the coffee remained fresh. Utilizing materials like matte polypropylene for durability and precision-engineered resealable bags, the packaging has been crafted to reflect meticulous attention to quality and design, enhancing the overall consumer experience with a tactile dimension.
The collaboration focused on redefining high-end coffee packaging, aiming for an experience that combines aesthetic luxury with functional integrity.
Meticulous attention to detail and a willingness to explore unconventional solutions were core to achieving a packaging that felt 'impossible'.
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