Avoiding Bias in User Research
Briefly

A large portion of a UX/Product Designer's job is to make user-oriented design decisions.UXers do this by understanding the users by looking into user data and insights, and taking the user's perspectives.Piece of cake.Except, not really.Making an objective, user-oriented design decision based on well-researched truth is one of the most crucial skills any UXer should have.
Read at Medium
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